Showing posts with label Sales. Show all posts
Showing posts with label Sales. Show all posts

Tuesday, January 27, 2009

Who Says Wii Titles Don't Sell?

According to IGN, Ubisoft's Shaun White Snowboarding: Road Trip has moved close to half a million units since its release mid November. Publishers always claim that only Nintendo titles sell on the console, but they neglect the fact that they make good games, and market them well. I think Ubisoft did a good job in marketing the title, and because of it, they found an audience. Most importantly, they didn't half ass the game like most of their Wii efforts. Their strategy for approaching the multi-platform title was well executed, and obviously paid off. Instead of trying to downgrade a port of the other versions, they took the high road (forgive the pun) and created something that would resonate with Wii owners. Congrats. I hope you've learned something from this and apply it to your future Wii titles Ubisoft.